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Maxymiser engaged the financial information website Moneynet with the goal of increasing the number of highly qualified leads delivered to partners.

Visitors arrive at the Life Insurance quote page after following a link from one of Moneynet’s highly targeted marketing emails. With such well qualified inbound traffic, it was felt that the conversion rate could be improved by optimising the form’s layout and design.

Elements tested using multivariate testing with live visitors included numerous layouts of the form fields and different styles of ‘proceed’ button.

The winning layout increased the number of visitors completing the form by 22%, significantly increasing the number of monetised clicks out to insurance partners.

Maxymiser’s results allowed Moneynet to make an informed decision on the best form layout to drive conversions. The client benefitted from a significant increase in bottom line revenue thanks to the increase in highly qualified leads passed to partners.

How do you ensure that your site effectively exploits all inbound traffic and drives it to your conversion goals?

Freedom Finance, one of the UK's leading finance brokers in personal loans to homeowners recently benefitted from a 44% increase in completed quote applications.

After using Maxymiser Content MVT (multivariate testing) to discover landing page content that drove a 45% increase in the number of visitors starting an application, Freedom Finance was eager to ensure that the pages within the process were effectively exploiting that traffic.

A number of different approaches to areas of content on the application form pages were developed and Maxymiser multivariate testing (multivariable testing) was used to optimise the response of live visitors.

The winning layout, shown on the right, increased the number of visitors completing the quote process by 44 per cent, delivering significantly more qualified leads to the Freedom Finance call centre team.

Commenting on the results, John Pickering of Freedom Finance added “By putting numbers to the performance of page content, Maxymiser enabled us to make the most of our traffic, to the benefit of our bottom line.”

By constantly discovering better performing web content, Maxymiser allows onsite marketers to continually improve sales in a measurable and low-risk way. Download the full Freedom Finance multivariate testing case study from the Maxymiser website to read more.

Freedom Finance were able to make an informed decision on the content best suited to driving more completed quotes from existing traffic, increasing sales and driving down cost per acquisition in the process. Would you like to do the same for your site? Contact us to learn more.

Pre-click is only half the search marketing story, effective management of onsite content will give real returns in testing times.

In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites, and how they can be proactive in the management of conversion and click-through rates in order to maintain the profitability of acquisition campaigns.

Clever use of media spend is only one half of the online marketing story. It brings footfall and can be optimised to bring visitors who are most likely to purchase. However, in most cases, when that high quality traffic arrives onsite, conversions are monitored rather than managed.

Can you tell whether your site as effective as it could be at engaging and converting visitors?

By using conversion management technology, marketers can obtain clear statistical proof of the combinations of web content and design work most successfully in converting sales and delivering customers, and which do not.

Conversion management draws upon existing best practice in the offline world. Direct mail marketers were honing their copywriting skills in just this way through most of the 20th century, keeping the copy that worked and binning that which didn’t. Conversion management closes the loop on this process and allows on-site marketers to learn exactly what drives increased sales.

Wickes recently benefitted from a 9% increase in online sales by making relatively subtle changes to their sign in / registration page and testing these with live visitors against default content.

During these testing times, it is the ability to make significant changes to online content and design without incurring significant business risk that provides online marketers with a fantastic platform to improve website performance.

By taking this action now, online marketers will be able to ride out the current economic storm and more importantly, they will be well positioned to build market share when conditions improve. Over 60 brands are currently benefitting from our conversion management services, all seeing increases in performance that buck current market trends.

Contact us to learn more about how we can help you benefit from proactive conversion management in your online business.