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Wednesday, July 25, 2007

Test, Test & Test your site to Increase Conversions!

Today, I'd like you to consider this simple question:

Why aren't you performing multivariate testing yet?*

We have a convincing case study-led business case for our work and all of our current clients are seeing commercial benefits that are far in excess of their outlay. It's a no-brainer. When used with our market-leading Continuous Optimisation technology, multivariate testing can only increase your online metrics. That means more conversions, enquiries or applications, whatever the metric is that your boss breathes down your neck to increase, we can help you to achieve that.

We have a big household name financial institution about to announce in the UK shortly and they, along with our existing clients, are going to see their online performance boosted for very little outlay either in terms of expenditure or labour.

Our optimisation will increase the conversions (sales, enquiries, applications etc) of your website from your existing traffic. We know that good quality traffic from Google PPC and CPM deals is becoming ever more expensive to source so our technology is a natural next stage. By learning what content turns your browsers into buyers, you can ensure that you are making the most of the traffic that is driven to your site by existing marketing budgets.

For many of our clients, the optimisation has delivered a conversion rate increase in excess of 100%, putting more money in the pot for other marketing activity, be that PPC, CPM or email.

If you want to increase conversions on your site then get in touch with us to learn more.

* we've yet to hear a good reason not to test and optimise content on a goal-driven consumer website. if you have one, post it here and we'll address it directly.

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