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Friday, October 14, 2011

The Elements You Should be Testing and Targeting on Your Website (But Probably aren't)

It's webinar time on October 26, 2011 at 2:00PM EST.

Maxymiser and The Conversion Scientist, Brian Massey are teaming up to bringing digital marketers a free webinar on "Accelerating Your Online Business by Optimizing for Buyer Personas, The Elements You Should be Testing and Targeting on Your Website (But Probably aren't)" 
Sign up here: http://go.maxymiser.com/ConversionScienceWebinar_registration.html

In this webinar, we'll discuss how to choose test and targeting strategies based on your unique visitors personas, not website pages. 

You'll Learn:
1. An easy way to model your best visitors into four "Modes of Research"
2. The limits of demographics and how to overcome them
3. How to use analytics to uncover persona behavior
4. The Conversion Quiz: Test your ability to apply personas to on-page tests

5. Why and how testing and personalization should impact your entire business, not just your marketing plans



Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. A veteran of more than 15 years, Brian began by developing open source marketing automation systems for companies seeking to build their online channels. Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference. He has developed training curriculum for professional organizations such as the Direct Marketing Association and Webmaster World. Brian is the author of the The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.



Join us to learn how to point your website optimization and testing programs in the right direction with advanced personalization and testing techniques that bring home the bacon.

Wednesday, October 05, 2011

Loyalty Programs: Five Steps to a Five-Star Online Travel Experience


  • Loyalty programs are huge for any travel brand these days. That's why Maxymiser feels it's important to integrate them properly into a 360-degree online customer experience initiative. Recently, an article addressing this was published in Hotelexecutive.com. Below is an excerpt. You can read the full article here with a subscription.
    The travel industry is more diversified than ever before. With a myriad of online travel agencies providing one-stop shops for everything from airfare and room and board to transportation and tours, these sites aren’t only waging pricing wars against each other, they’re competing directly with hotels, airlines, rental car and tour companies.
    Now, more and more consumers are taking advantage of this industry battle to please their own wallets. Always-on-the-prowl bargain hunters can make marketing in the travel industry difficult - especially for companies that can’t compete price-wise. But how do you create and maintain brand loyalty when consumers have hundreds, if not thousands, of choices? By ensuring that visitors have a successful browsing and booking experience.
    Hotel CRM, loyalty programs, reward points and status levels—when executed correctly—can significantly boost customer retention and long-term brand loyalty. Even better, these programs give hotel marketers and on-the-ground team members - such as concierges, management and front desk agents - deep levels of personalized data on guests that can be used to significantly improve their experience from the time of booking to the time of checkout. But most hotel marketers have yet to use these rich data portals to provide a seamless 360-degree brand experience ...

    To read on, please visit HotelExecutive.com