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Tuesday, May 05, 2009

How can you proactively increase conversion rate?

Maxymiser's MD, Mark Simpson, will be speaking at the forthcoming SMX expo in London. He will show how multivariate testing and segmentation testing strategies can increase landing page performance in support of search marketing and help increase conversion rate and ROI on campaigns.

The session starts at 2.45pm on Monday 18th May, see SMX London for more information.

Learn how multivariate testing and other conversion management techniques discover winning landing pages allowing you to spend higher than your competitors and improve returns.

Leading brands are benefitting from a continuous improvement in web performance by intelligently serving the right content to the right visitor at the right time. We show you how to close the loop on search marketing by automatically discovering winning pages for visitors from different campaigns, keyword groups or keywords.

We will provide a practical success-driven demonstration of how some of our 60+ clients in the UK have benefited from this approach. By drawing on our experience and case study materials from clients such as National Express Coaches, Laura Ashley and Wickes, we will show how these technologies can improve your bottom line.

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