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Tuesday, December 08, 2009

Can You Spot the (Profit) Difference?

In March we challenged you to guess the winning variant from a multivariate test. Over 500 marketers took part and we were surprised that only 4.6% got it right!

We’ve launched another challenge with a new twist and we’d like to invite you to have a go in order to test some more preconceptions. We will share some anonymous results afterwards so you can see how you did against your peers.

What impact do you think these very subtle changes had on our client’s conversion rate?

Play Spot the (Profit) Difference

This is designed to help you think about your web content and ways in which it can be managed to proactively improve conversion metrics.

Good luck!

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