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Monday, December 05, 2011

5 Steps to Capturing Fickle Consumers

How to catch comparison shoppers..and keep them.
With expendable income being scarce in today’s economy, consumers have become highly skilled at comparison shopping. While shopping for the best deal once required serious effort — driving from store to store and/or comparing catalogs — it’s an easy process now. With just a few clicks, consumers can typically (and quickly) find the best price or sale available. It’s not as though consumers even need to be at home in front of a computer. Smartphones, now almost ubiquitous, allow consumers to have access to this information in their pocket. As a result, consumers are more fickle than ever and cultivating loyalty is a real challenge for retailers.
To meet this challenge, retailers need to deliver value and personalization as consumers go through each stage of the buying cycle — e.g., price comparison, coupon search, checkout, etc. But there’s never a one-size-fits-all approach for consumers. They come with different budgets, purchasing habits, locations and shopping lists. Where do retailers begin?
To read the 5 steps for reigning in those promiscuous customers, head over to, where you can read the full article here. 


DeKay said...

CRM system is very useful nowadays, it helps consumer to feel himself as individual. It's absolutely right.

Anurag said...

its really a nice blog thanks for sharing your views and its helpful too:)
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