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Thursday, February 21, 2008

New White Paper: Happy Holidays Start With Great User Journeys

We released a new white paper earlier this month focusing specifically on how Content Optimisation can help improve the performance of travel websites.

Download Maxymiser's Website Optimisation White Papers Free Here

"The pressure on travel media buyers’ metrics seems likely to continue. While search is crucial to the travel industry there is some confusion around just what search inventory is cost effective. Search is great for high margin niches with low CPA and a good way of cleaning down distressed inventory. But what about the mainstream inventory which makes up the rump of business? Many airlines are moving toward zero commission which cuts the options. With more and more direct to client selling, competition for traffic can only go one way."

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