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Maxymiser’s founder has taken uplift to heart and scaled Mt Elbrus, Europe’s highest mountain in the name of pushing conversions to the extreme. The Maxymiser flag flies atop the 18,510 ft peak as testimony to the company’s commitment to relentlessly push client performance upwards.

Returning to ground level, Bill joked “With many ecommerce websites still at base camp when it comes to conversion rate, they’ve done some of the hard work but the real rewards come from reaching the pinnacle of performance!”.

The climb has raised £4,000 for Marie Curie Cancer Care thanks to the generous donations of staff and friends. Read the full story here.

Maxymiser is now firmly established as Europe’s leading content optimisation specialist with its multivariate testing, visitor segmentation and behavioural targeting technology currently in use by 65 clients.