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Tuesday, March 09, 2010

Guess the Winner & Receive a Multivariate Test

As specialists in this space, we’ve kept a keen eye on the conversion rate of online businesses over recent years. Last March we asked a sample of marketers to guess the best converting content from four options and only a mere 4.6% got it right.

What is interesting is that many large brands are still making fundamental changes without measurement of their success or failure against baseline. User experience has become more competitive and analytical and the risk previously inherent in making changes can now easily be removed.

To prove the point, I’d like to invite you to have a go at guessing the winning landing page from four variations. Maxymiser will give one of the correct entrants a free multivariate test.

Which variant delivered our client 16% uplift in registrations?

Good Luck!

PS – we’ll post overall results after the 15th March closing date.

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