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Monday, May 17, 2010

Guess the Winner - The Results are in!

Thank you to those of you who took part in our recent Guess the Winner competition. As promised, here is the winning page:It is interesting to note that 69% of respondents guessed the wrong winner from the four options. We ran this campaign to demonstrate how making content decisions based on subjective opinion can be dangerous and commonly proves costly. This was only a quiz but marketers often ask us how our technology and expertise can help them address this challenge. Please get in touch if you would like to spend some time exploring how you can better manage conversion rate.

To learn how we produced this 16% uplift in enquiries for our client and removed subjectivity from their decision making process, please also see the full case study. If you missed the competition, please take a look at the posting below this one for the full background.


Mainline Menswear said...

Bah, got the last two. I suggest that all the webusers in the original test were actually wrong. People, eh?

The Editor said...

Close but no cigar!