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Wednesday, April 04, 2007

P&O Ferries, National Express Coaches and Come Onboard

Today we're pleased to announce that we've signed up three major new clients, P&O Ferries, National Express Coaches and All of them are keen to see what works best for conversions on their front pages. We're looking forward to working with these new clients to deliver increased conversion rates.

For readers outside of the UK, National Express are our main inter-city coach operator over here, a bit like Greyhound in the States and Austrailia. P&O ferries are one of our main ferry companies whilst are a leading flight price comparison site. All of these three have a target of increasing conversions (ticket sales for two and quality clickthroughs to partners for CheapFlights) but as we covered in our last entry, Maxymiser can also be used to optimise other actions such as registrations or even the time spent reading a site. I've hyperlinked each so you can find out more about the kinds of companies we're working with.

Maxymiser isn't restricted to big companies, we have a number of smaller clients too so whatever your web business is, get in touch with us.

We're preparing a press release now with full details so I'll post that as soon as it's available. In the meantime, I'd just like to say that I'm very pleased that we're attracting this quality of client as it really goes to show that what we talk about here is being picked up and recognised by the internet marketing community.

Oh, and the guys over at Wikipedia have posted a definition of Multivariate testing now so you don't just have to take our word for it.

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