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Tuesday, August 02, 2011

Maxymiser's Client List Blossoms: Welcome, Teleflora!

Yesterday we proudly announced one of the newest additions to our Retailer Client list: Teleflora. We first met up with Teleflora this past February at eTail West and have proudly brought them on as a customer to perform A/B testing, multivariate testing and behavioral targeting.

Teleflora, who has been in business for over 75 years, has over 18,000 member florists throughout the U.S. and Canada, and an additional 20,000 affiliated florists outside North America. Wow. With their extensive network, coupled with a commitment to exceptional customer service, we're happy to be working with them to improve the online customer experience.

With our OneTouch™ methodology, we've been able to help Teleflora launch testing and optimization campaigns without the need for coding and lengthy change control processes through their internal IT department. This means low cost of ownership, incredibly fast time to market and the ability to launch multiple test campaigns at once. For a company that runs heavily on seasonality and holidays, this is a must-have in order to target customers effectively. 

So, a big welcome to Teleflora! You can find the full press release here. 


Mark Simpson
Founder and President, Maxymiser

PS: Next week we’ll be announcing another flagship retail client! Stay Tuned. 

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