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Tuesday, February 15, 2011

A Record-Breaking WAW Returns to NYC

After a small hiatus of NYC-based Web Analytics Wednesdays (WAW), the Maxymiser team was anxious to help revive this must-attend networking event for digital measurement specialists last Wednesday, Feb 9th, in the Big Apple. And what a turn-out. Over 100 analytics and internet marketing enthusiasts poured into the basement of the Houndstooth Pub, representing companies such as Bloomingdales, Barnes & Noble, Conde Nast,, Morgan Stanley, MTV Networks, The New York Times, Thomson Reuters, Warner Music Group and WebMD.

All set to check-in our enthusiastic attendees (and give away an iPad!)

I was excited to see, literally, a line to get into the event.

An exchange of ideas for 2011 and beyond.

Maxymiser President and Founder, Mark Simpson, leads the audience through a game of "Guess the Winning Test", proving that making decisions about website content that drives conversion rate increases should only be left to A/B and multivariate testing solutions.

Try it for yourself during our monthly online competition here.

WAW attendees are surprised to hear the results don't match up with their answers!

Congratulations to our iPad winner!

The rest of the photos from this Web Analytics Wednesday event can be viewed here.

We want to sincerely thank all who came out--we had a blast! And if you missed it, we hope to see you at a future event here in the city or around the globe.


Ashley Eckel

Marketing Manager, U.S.

Maxymiser, Inc.

1 comment:

Bobby Hewitt said...

It was a great event. Thank you Maxymiser for hosting and bringing WAW back to NYC.